In 1990, the Hong Kong Arts Centre first launched the Art of Commercials (AOC) that showcases award nominated and winning commercials from across the world. AOC is now the annual signature moving image programmes of the Hong Kong Arts Centre. AOC shows more than 100 winning works of the world's famous advertising awards to the audiences, including Cannes Lions International Festival of Creativity, Spikes Asia, the AICP Show, the Best of British Arrows, the Seoul Creative Festival by TVCF and the Kam Fan Awards Hong Kong, etc.
It is not all about products and entertainment, but it is also about exploring what humans and our world need. Overseas and local media experts will also share their insights in how advertising festivals encourage creativity at the AOC talks.
For the upcoming Art of Commercials, please click HERE.
4/F, Hong Kong Arts Centre
2022.05.25 - 2027.05.27
Cho Yiu Chuen
2022.11.01 - 2024.11.30
2023.02.10 - 2023.04.10