Commercials cross over. A world without borders.

The 29^th edition of Art of Commercials is fast approaching! We’ve heard you! This year features a special programme, Adman Awards, showcasing the work of Thai ad women and men! Our programme also covers the hottest topic: Wanna know more about how artificial intelligence (AI) is shaping the advertising industry and leading cutting-edge trends in marketing? Come have a talk with Thailand's very own Yell Advertising. They’re flying in to Hong Kong to chat with you face-to-face.

If those aren’t fan-thai-stic enough, we’ve got you all covered! Prepare to be blown away by jaw-dropping, mind-bending commercials from all around the world! Including highlights from the Cannes Lions International Festival of Creativity, ADFEST, HaHaHa Osaka Creativity Awards, British Arrows Awards, The AICP Show, and the Hong Kong Kam Fan Awards.

Tickets and ticket package are now available on POPTICKET.hk.

Programme Schedule

*With After-Screening Talk 

Programme 1: Selection from the Cannes Lions International Festival of Creativity 2022

 Programme 1 has been rated as a category III film and can only be viewed by persons over the age of 18.

14/9 (Thu) – 7:45pm

17/9 (Sun) – 7:30pm

23/9 (Sat) – 4:00pm

93 mins｜Digital｜Colour｜In Swedish, Finnish, Norwegian, Danish, Dutch, French, German, Spanish, English, Ukrainian, Thai, Japanese, Hindi, Urdu with English subtitles

The Cannes Lions has marked its 70th year in 2023. As the most prestigious commercial event of the year, it has some of the best work in the world. There’s one home furnishing retailer that is known for its wit online. Where do the names of its product come from? There’s the age-old question from the children asking, “Why force me to eat veggies if you love me?” To birth, or not to birth? To borrow, or not to borrow? Which chocolate is da best? What to do if your hand gets stuck in a potato chips can? Can the online romance sparked during the pandemic be able to last its quality after the quarantine? Take care of the emotions behind the smile. After the pandemic, treat yourself to great works on a big screen!

Programme 2: Selection from the Kam Fan Awards Hong Kong 2022 & ADFEST 2023

15/9 (Fri) – 7:45pm

30/9 (Sat) – 4:00pm

86 mins｜Digital｜Colour｜In Thai, Japanese, Mandarin, Hindi, Cantonese, English with Chinese and English subtitles

The Kam Fan Awards expresses the spirit of how advertising professionals stand with Hong Kongers in post-pandemic times, no matter how good or bad lives are. How does an electronics brand break the parent-child barrier? Love, sometimes a simple hug will do. Can an insurance commercial make you LOL enough to get one? What’s a home? What about family? When we do our best to study, work and have fun against all odds, we rule!

Pattaya based ADFEST is back with its ingenious winning work! This time with a pastry so good, that makes your eyeballs fall out. There are bittersweet humours that only adults can get. Some products are so aesthetically pleasing that it advances your life. How does artificial intelligence reboot love? Some monstrosity on screen can easily become normality. Happiness is that we still have happy times. Come to ADFEST for your happy hour!

Programme 3: Selections from HaHaHa Osaka Creativity Awards & The AICP Show 2023

16/9 (Sat) – 3:30pm

30/9 (Sat) – 7:30pm

110 mins｜Digital｜Colour｜In Japanese with English subtitles; In English only

Last year’s HaHaHa Osaka Creativity Awards was such a success. It continues the creativity with more fun Japanese commercials that boost your genki spirit this year!

The AICP Show, The Art & Technique of the Commercial, is more than just an awards show judging the best commercials created in the moving image. The honoured work is also preserved in The Museum of Modern Art (MoMA)'s Department of Film. The AICP also reached out to the world, showcasing the aesthetic and skills of outstanding international advertising professionals. What does it feel like to be surrounded by countless Adam Drivers? Recent knife attack incidents have been happening worldwide, how does an anti-weapon advocate and mother convey the message of her injured child? Girls hope that the strengths and social recognition of all genders can be proportional and fair: not striving for superiority, but aiming for shared growth. Hobbies are not just for entertainment; they are also dreams. Finally, we can now enjoy relaxed mindlessness during our travels.

Programme 4: Selections from the British Arrows Awards 2022

16/9 (Sat) – 7:30pm

28/9 (Thu) – 7:45pm

85 mins｜Digital｜Colour｜In English

The British Arrows Awards annually honours the most outstanding British commercials, filled with British humour that offers a glimpse into the social phenomena of the diverse country. What prejudices and concerns do ethnic minorities face when joining the police force in the UK? How can we handle things calmly like a contented cow, even baffling issues? We should pay more attention to and support caregivers who are often overlooked. Disabilities are not something "special". Disability isn't an abnormality; it's just part of humanity. The pandemic has kept us isolated for a long time, but we must believe that good things come to those who wait. A drag queen reminds us, "If you don't love yourself, how the hell are you gonna love somebody else?" Caring for the Earth is an act of great love.

Programme 5: Selection from Adman Awards

17/9 (Sun) – 3:30pm

29/9 (Fri) – 7:45pm *With after-screening talk

1/10 (Sun) – 3:00pm *With after-screening talk

100 mins｜Digital｜Colour｜In Thai and English with English subtitles 

Sawadee! The long-awaited Thai Adman Awards lands in Hong Kong for the first time! Get ready for a series of hilarious, exciting, and unforgettable works! Even if you can't guess what the commercial is about at the beginning, it will definitely charm you into buying whatever it's selling by the end. King Kong wants you to know, please turn off your phone when watching a movie. Even rambutan is in the mood for love. Depending on your parents or spouse for financial protection? It's better to act and buy insurance for yourself! Why do relatives always care about you so much and too much? Cancer can bring a series of indescribable physical and mental blows, and cancer patients remain resilient. Despite the pandemic bringing more biases and divisions to the world, let's remember to have an open mind. Cheers!

*After-Screening Talk: Fan-Thai-stic Commercials!

Date and time: 29/9 (Fri) 7:45pm – after the screening of Programme 5

Guest speakers: Rati Panthawi (President, The Advertising Association of Thailand)

Conducted in English.

Want to know more about Thai creativity in advertising? Stay for our after-screening talk with our seasoned Thai ad man to learn more! Don’t miss this rare chance!

Rati Panthawi
President, The Advertising Association of Thailand (AAT)

An active member of the Thai advertising industry, who started his career as “a man in a suit” in a multi-national agency network, Ogilvy Advertising under WPP Group.

After twenty years as an adman, his experience has been extended to marketing and new business development in one of Thailand’s leading food and beverage conglomerates, Singha Corporation, known as the home of the top Thai beer – Singha Beer, and many other products.

He is also a man behind the one and only Thailand’s creative award contest - Adman Awards & Symposium - a national event that recognises the best work in Thai advertising, but also shares knowledge with the public.

*After-Screening Talk: Is it our future? The development and possibilities of AI in advertising

Date and time: 1/10 (Sun) 3:00pm – after the screening of Programme 5

Guest speakers: Dissara Udomdej (Chief Creative Officer and Founder, Yell Advertising) and Tryn Ninlakorn (Chief Executive Officer and Founder, Kohlife)

Speaker and Moderator: Wilson Ang (Hong Kong award-winning advertising creative)

Conducted in English.

With the advent of the AI (Artificial Intelligence) era, AI in different kinds of advanced daily operation is more common and accessible than ever. Just by typing a simple command, humans can easily access functions like viewing, understanding, and translating speech and text, analysing data, generating recommendations, creating images and videos, and more. As AI breaks boundaries and enters the advertising realm, how can the advertising industry harness AI's generative capabilities? It is now a crucial moment in AI development, and the advertising industry must confront various ethical issues. Let's explore together the potential future of AI in the advertising field.

Dissara Udomdej
Chief Creative Officer / Founder, Yell Advertising

With around 20 years of experience, Dissara has made immense contributions to the advertising industry. He served as a judge, speaker, and mentor both locally and internationally. He is a curriculum director for the Real Estate Sales and Marketing Association of Thailand (RESAM). He works closely with Chula Unisearch on the development of many curriculums, and serves as a thesis advisor for Silpakorn University's Faculty of Innovative and Communication Technology. He led Yell Advertising for 14 years, growing it to be one of the hottest Thai advertising companies, according to Campaign Brief Asia. In addition, he expanded the agency's network to ASEAN under the name Yell International, which is based in Singapore and works on a regional scale.

Tryn Ninlakorn
Chief Executive Officer / Founder, Kohlife

Since taking the helm at Kohlife in 2017, Tryn has been instrumental in positioning the company as a pivotal player in the realm of computer vision in Thailand. Under his leadership, Kohlife has become an integral part of the nation's largest mass transportation services, streamlining ticketing and check-in processes with cutting-edge technology. In collaboration with Thailand's premier hypermarket, Tesco Lotus, Tryn spearheaded a project to enhance chatbot experiences, integrating computer vision to elevate user interactions and lifestyles. The year 2020 marked a significant milestone for Kohlife when the Yell Group recognised its potential and invested in the company. With this partnership, Tryn has been pushing the boundaries of generative AI, particularly in the domains of marketing and the consumer market, setting new standards for innovation and excellence.

Wilson Ang
Hong Kong award-winning advertising creative

Wilson is one of the first creative leaders applying creativity and innovation into digital transformation for clients. While bagging various advertising awards such as Best of Discipline at One Show, Grand Prix at Clio Health and two Grand Prix at AdStars, Wilson also won four Grand Prix at the local Kam Fan award show and Influencers of the Year from Creativepool.

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Presenter: Hong Kog Arts Centre

Co-Presenter: HK4As

In collaboration with: ADFEST, Adman Awards, AICP Show, British Arrows Awards, Cannes Lions International Festival of Creativity, Japan Autumn Festival in Hong Kong - Rediscovering Nippon, Kam Fan Awards, Osaka Advertising Association, HaHaHa Osaka Creativity Awards

Special Thanks: Royal Thai Consulate General, Thai Culture Association of Hong Kong, Women In Work, Yell Advertising

Media Partners: DL, Film Pilgrimage, Hong Kong Arts Administrators Association, P-articles Literature, Todayscreening