The HKAC’s new visual identity works around the new concept of “Arts at the Centre”. For more than 39 years, the HKAC has cultivated the arts and continues to be the relevant destination for creative inspirations in Hong Kong. The stylised “A” symbol is made up of three vibrant strokes to represent the open and cross-disciplinary nature of the arts that the HKAC has to offer. Positioned in the centre line along the vertical axis, the symbol communicates the brand idea of “Arts at the Centre".
Come to the HKAC to experience, appreciate, learn and be inspired by arts.
The animation of our new logo is now available on the App "Moving Cards" on your App Store. DOWNLOAD NOW