【Hong Kong Arts Centre】Jockey Club ifva Everywhere 48 Hour Film Challenge (Animation)50 Local Animators X Local Band RubberBand

Keep on Running during the Pandemic Animation Music Video Premiere 

MV：https://youtu.be/b5f6AC4d1W8

MV Link Download：http://ftp.hkac.org.hk/MDD/ifvaEverywhere_48HourFilmChallenge(Animation)/AnimatedVideo.mp4

Images Download：http://ftp.hkac.org.hk/MDD/ifvaEverywhere_48HourFilmChallenge(Animation)

Organised by the Hong Kong Arts Centre, this year’s Jockey Club ifva Everywhere 48 Hour Film Challenge (Animation) gathers 50 active local animators to co-create original animation music video Keep on Running in the framework of “secret room”. The full version of the music video premiered on 11 Nov at ifva Facebook channel.

50 Local Animators to Co-create their ‘Secret Room’

From the enormous crowdfunding feature project, to the various independent animation shorts which shine with different colours, the Hong Kong animation industry has been blossoming in a cross-generation pattern. ifva believes local amination works deserve public’s attention, in at times of crisis, companions are the important power to keep us together. Therefore this year’s 48 Hour Challenge has departed from the usual format of film shooting contest to invite 50 local animators to co-create one animation short film.

Hong Kong animator Step C. has designed the creative motif ‘secret room’ for the animation, and each of the 50 animators created a 5-second animation clip. Step C. also worked as the post-production director who edited all these clips into one animation short film. Step C. believes that this motif relates highly to the current world, “We have been stuck at home and felt like being trapped in a room for these few months. But to animators and creative talents, being physically trapped is not a thing, since your ideas exist way beyond the room. I hope to use this motif to reconnect everyone involved in this project.”

RubberBand to Write New Song for the Animation 

ifva has invited local indie band RubberBand to compose new track Run Run for the animation, as the touring background music along the road of creation. Audience will join the animators to walk along this road to the animated world together with our fellow local animators. 6@RubberBand, the vocal, explained his greatest difficulty in writing the song, “The song has to be written in a particular length and within that length you have to add in different music elements and variations to make it a fresh track to listen to.” When RubberBand wrote the song, the animation short film was still under editing, so they took the 5-second epilogue animation clip created by Step C. as inspiration. “We come up with keywords like ‘lively’, and ‘energetic’ after seeing the clip, and decided to take this as the direction to write the song. This collaboration should be a very vibrant one, as it is a collaboration of 50 animators.”

In the universe of animation, “running” reflects the characters’ personalities, attitudes, and most important of all, souls, which are the elements that bring characters to life. For every step, be it huge or small, made by local animation characters on screen,  they also actually walk in the footsteps of their creators.

Hong Kong Arts Centre’s Jockey Club ifva Everywhere Carnival runs until 30 November. Join the 88 local creative units, and over a hundred artists to embark on an online and offline journey, and explore the different extraordinary image viewing experiences. After all, The City is the Cinema!  

Jockey Club ifva Everywhere 48 Hour Film Challenge (Animation)

Full Animation Music Video: https://youtu.be/b5f6AC4d1W8

Download: https://bit.ly/3k0V0YV

Creative Direction Clip:: https://youtu.be/dM0wZ3Esnf4

Download: https://bit.ly/2JCdEK5

Interview of Step C. and RubberBand: https://youtu.be/kcdxI8rA-eg

Interview of Participating Animators 1: https://youtu.be/Yl0ExKEyB9Q 

Interview of Participating Animators 2: https://youtu.be/qvokN_WGuSQ

Interview of Participating Animators 3: https://youtu.be/6lxnIe-Sh7c

Download: https://bit.ly/2U1xyAq

Download images of making of: https://bit.ly/32m8p86

Profile of 50 Participating Local Animators Instagram acc. : www.instagram.com/50hkanimators/

Jockey Club ifva Everywhere Carnival

Date: 1 – 30 Nov 2020

Anytime, Everywhere | Free admission

Download programme brochure: www.ifva.com/carnival-booklet

Annex: Jockey Club ifva Everywhere 48 Hour Film Challenge (Animation) Creative Team

Participating Animators (in no particular order)

• Bean Cheng 
• Chan Kwun-chung 
• Chan Sin-hong 
• Chang See-wan 
• Cheng Ka-shing 
• Chiu Chui-ling Bee 
• Chow On-wa 
• Chui Chun-yu Wilson 
• Chui Hau-tung 
• Ho Cheuk-yan 
• Ho Chun-yu 
• Ho Sheung-ning Shirley 
• Ho Wai Kwan Jun 
• Johnee Lau 
• Kan Yi-shing 
• KongKee
• Law Lok-hei 
• Lee Ka-yin Eric 
• Lee Pak-yee Aggie 
• Leung Chun-tat 
• Li Ka-wai Anna 
• Liu Ka-lok 
• Louise Pau 
• Luk E-pui Kat 
• Man Chun-yip 
• Mok chun-fai 
• Mok Chun-hei 
• Ng Kai-chung Tommy 
• Ng Kai-on 
• Ng Lung-fung 
• Ng Wing-kiu 
• Nine Monkeys Workshop 
• Shek Ka-chun Isaac 
• Step C. 
• Tsang Kwong-fai 
• The Tsui Brothers 
• tungwood 
• Wong Hoi-hung 
• Wong Hoi-lam
• Wong Lai-ming Emily 
• Wong Tsz-yin 
• Wong Wai-kuen 
• Wong Ying-kwan 
• Wu Hau-chung 
• Yip Chak-fung Fergus 
• Yip Shun-shing Vincent 
• Yu Ka-hei Knifeson 
• Yu Ka-man Carmen
• Minimind Studio Ltd.
• Moshing Frenchi

RubberBand Run Run

Written, arranged and produced by RubberBand & Walter Kwan

Lyrics by RubberBand

Recorded by Naruse Tatsuhito, Derek Kwan & Jeremy Cheng

Mixed by Jeremy Cheng

Production Director

Step C.

About Hong Kong Arts Centre

HKAC is a multi-arts centre that fosters artistic exchanges locally and internationally, bringing the most forward creations to Hong Kong and showcasing homegrown talents abroad. HKAC stimulates innovation and promotes creativity. Being Hong Kong’s only independent non-profit multi-arts institution, HKAC offers exhibitions, screenings and performances, connecting the arts of Hong Kong to the rest of the world through programmes and collaborations. Come to HKAC to experience, appreciate, learn and be inspired by arts.

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