【Hong Kong Arts Centre】 Hong Kong Arts Centre’s 24th ifva Awards Now Calling for Entry
Only for the Sake of Creation – Delve into it when the Time Comes

Organised by the Hong Kong Arts Centre and sponsored by the Leisure and Cultural Services Department, the 24th ifva Awards officially opened with a press conference last Friday (17 August). ifva provides the soil to cultivate creativity, and offers a platform for emerging creative talents to demonstrate their capabilities. Now calling for entries, work will be judged by a panel of notable Hong Kong creatives: Amos Why (Independent filmmaker who directs Dot 2 Dot) , Wong Chun (Best New Director at Hong Kong Film Awards), Vincent Chui (Artistic Director, Ying E Chi) and Andrew Choi (Producer of Ten Years).
The 24th ifva is now calling for entries under five categories: Open, Youth, Animation, Media Art and Asian New Force, inviting short films, animation and media art works from locally and across Asia. To encourage participation, in which creative ideas are distilled into unique artworks, the Awards will reward winners with substantial prizes. Gold and Silver Award winners will receive cash prizes amounting to HK$320,000 supported by the Leisure and Cultural Services Department and Pure Art Foundation. Winners will also have the opportunities to embark on international exchange trips to inspire their future creations. 

Only for the Sake of Creation – Delve into it when the Time Comes
This year ifva connects with the unique world of the creators, and queries the meaning and essence of creating. Creative talents form the core of this year’s awards with ifva’s publicity collaterals and trailers all created by young independent filmmaker Wong Fei-pang, who looks into the inner lonely world of artists from his own first-hand perspective. Wong directed Season of the End which is one of the short films in Ten Years, Best Film winner at the Hong Kong Film Awards. His The Tail Before was among the Jury’s Recommendations at the 22nd ifva Awards, and his internet short film A Dream of Red Mansions: The Long Goodbye was voted by online audience as one of the top ten at “Ryuichi Sakamoto | async – International Short Film Competition”. Wong’s works are known for their daring style, and such highly stylised imaging is also manifested in this year’s ifva, echoing with the avant-garde spirit that ifva was first founded upon. The black tone of the poster reflects the lonesome and the single-mindedness which suggests falling into the darkest abyss. The white marks on the black poster looks like sprays from the sea, allegorising whirlpools in the mind during brainstorming. All these imageries relate back to the beliefs that a creative talent holds on to: “Only for the sake of creation – delve into it when the time comes.”  
The trailer features an image style that is calm but impactful, outlining the complexities during the creative process. Wong Fei-pang has interviewed filmmakers and animators who have been shortlisted as finalists at the ifva awards: Sham Ka-ki (Life Must Go on, Gold Award of the Youth Category, 14th ifva Awards), Lo Chun-yip (21 years after, Silver Award of the Open Category, 16th ifva Awards), Wong Yee-mei (This Pair, Gold Award of the Open Category, 16th ifva Awards), Ng Kai-chung (Tale of Rebellious Stone, Gold Award of the Animation Category, 19th ifva Awards), and Chan Kam-hei (Conditioned, Special Mention in Open Category, 22nd ifva Awards). These five ifva finalists narrate their painstaking stories in their creative processes, with their voices overlapping, both literally and metaphorically, illustrating their respective unique creative spaces as well as their creative paths that crosses with each other at some point. In the trailer there is also a “ghost” traversing an empty city, representing the devils in their minds. When one cannot escape from the lonesome and darkness in the creative process, he or she can only face it directly and delve into the darkness to alleviate the uneasiness.
The 24th ifva is now open for entries:
Submission deadline: 15 October, 2018 (Monday), 6:00 p.m.
Submission and details:
Enquiries: 2824 5329
Nomination mechanism now in place. Please feel free to nominate works with high potentials.

About ifva
Organised by Hong Kong Arts Centre, ifva is an incubator for film and visual media in Asia (formerly the Hong Kong Independent Short Film and Video Awards). Founded in 1995, ifva serves as a platform that actively promotes and encourages creative talents in Asia, making short films, videos, animation and media arts. With a cutting-edge vision and highlight independent spirit, ifva has evolved to promote different visual cultures while exploring the boundless potential of creative media. In addition to the annual competition and festival, ifva curates a host of programmes under two initiatives, “Cultivation” and “Engagement”. By connecting creative communities all over the world, ifva aims to engage everyone in the art of creation. ifva is also a core event of Entertainment Expo Hong Kong.
Apart from a competition, ifva also manifest the independent spirit by connecting the image media with different communities. This year ifva continues to receive funding from the Hong Kong Jockey Club Charities Trust for the “Jockey Club ifva Everywhere” project. Through an array of programmes, including People Cinema (open-air screening), Master Classes and the ifva Carnival, the project brings the impact of visual media to people from all walks of life and in spaces of all kinds. 

Photo Captions:
Photo 1
: (from left to right) Vincent Chui (Artistic Director, Ying E Chi), Andrew Choi (Producer of Ten Years), Connie Lam (Executive Director, Hong Kong Arts Centre), Amos Why (Independent filmmaker who directed Dot 2 Dot), Kattie Fan (Director, ifva), Wong Chun (Best New Director at Hong Kong Film Awards), Wong Fei-pang (independent filmmaker), Kathy Wong Cheuk-wing (Poster Designer), Mable Ho (Head of Film Programmes Office, Leisure and Cultural Services Department) and Teresa Kwong (Programme Director, Hong Kong Arts Centre)

Photo 2: (from left to right) Andrew Choi (producer of Ten Years), Vincent Chui (Artistic Director, Ying E Chi), Amos Why (independent filmmaker who directed Dot 2 Dot), Wong Chun (Best New Director at Hong Kong Film Awards) and Wong Fei-pang (independent filmmaker)

For more information, please contact Sinclair at (852) 2915 1234:
Sheriza Wadhwani | | (852) 9128 8151
Ridley Cheung | | (852) 6689 2966