Art of Commercials
The Hong Kong Arts Centre has launched the Art of Commercials (AOC) since 1990, to showcase the best commercials from around the world!
AOC presents a selection of award-winning works from international advertising awards and hosts post-screening discussions to provide deeper insights into advertising creativity to widen the conversation with moving image enthusiasts and media professionals. The programme highlights award-nominated and winning commercials from renowned advertising festivals worldwide, including the Cannes Lions Awards, Spikes Asia Awards, AICP Awards, British Arrows, Korea Seoul Creative Festival (TVCF Award), the Hong Kong Kam Fan Awards, and more. Additionally, a series of talks will be hosted, featuring contributions from international and local advertising experts, aiming to enlighten media professionals and audiences in Hong Kong to discover the power of ad creatives in marketing campaigns, inspiring advertising professionals to unleash their creativity and explore the latest trends in the advertising field.
